Fall in Love with a Little Monster (Local Business)


Believing in the Bay

The brilliantly named Monsters Closet, a fresh and modern children’s clothes shop, opened its doors to the Herne Bay community on 1st December 2016. Joint owners Rachel and Debbie, had already worked together successfully on previous business ventures so, when Rachel suggested making her childhood dream of opening a kids’ clothes shop a reality, Debbie jumped at the chance. Born and bred in Herne Bay Rachel loves the quirky boutiques and cafés and Debbie says she has seen many positive changes in the town in recent years in terms of growth and community spirit. The pair say they see Herne Bay as “the next Whitstable”!

Their passion for both their business and the Bay means they love coming into work as they feel they’re contributing to making their home town the best it can be. This entrepreneurial determination and joie de vie is reflected in the business and loved by their customers. Word has spread beyond the Bay and people are now coming from Whitstable and Tankerton to buy their children’s clothing at the vibrant shop.

All Change!

Monsters’ Closet’s unique appeal has grown from the warm personalities and close working relationship of the owners and their choice of fun, slightly off-the-wall, high quality clothing for boys and girls from birth to 16 years old. They keep the stock fresh, exciting and affordable for customers, changing it up on a regular basis as well as keeping in some exclusive favourites like the Monsters’ Closet logo tees and bibs. To source the best products and stay fashion forward, Debbie and Rachel attend all the major children’s trade shows in London and regularly search websites and social media for inspiration.

Social Media Monster

As the clothing is so brightly coloured with unusual design features – multi-coloured furry pockets silvery glittery jodhpur boots and pink unicorns anyone? – it lends itself well to social media and you can find Monsters’ Closet on Twitter (@monsterscloset1) and Facebook and Instagram (monsterscloset84). Local leaflet drops have also been a very successful marketing tactic that has brought visitors to the shop.

Just Go For It

Rachel and Debbie’s advice to entrepreneurs thinking of starting a business in the area is “Speak to your local council about local support initiatives, and to other traders, as they can be a wealth of helpful information. Do lots of market research and know your competitors and above all, if you have a genuine passion, GO FOR IT!”

Visit Monsters Closet

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