Come along to 4 Steps to Better Business – a series of four workshops aimed at Start up Businesses. You must be free to attend all four to sign up. All workshops will take place at Clover House, Whitstable and be between 10am – 1pm. Read descriptions of each workshop below:
Workshop 1 – 27th March
The recent growth in the national economy is apparently driven by new Start Ups and Small Businesses. However it is clear that starting a new business is a big step,especially if you have never run your own business before. Survival rates for new businesses are not high with many failing – our workshop is designed to give an honest and helpful guide on whether starting your own business is right for you, and to fully assess your readiness to start trading. There are clearly two key questions:
- Are you ready and able to start your own business?
- Have you done the essentials prior to launch?
Workshop 2 – 10th April
This session will allow you to plan an efficient business that makes a profit, serves the customers and doesn’t take up all your spare time. You will learn how to allocate tasks, motivate staff, be competitive yet profitable, attract more customers and meet your legal obligations. Running a business carries great responsibility; your business must operate within the law. You will also discover the benefits of creating a business plan for your new or developing enterprise.
Workshop 3 – 24th April
Marketing is a crucial activity that every business undertakes in order to gain customers, but for start-ups and most small businesses it can be difficult to know how to approach effectively. Many small businesses undertake a lot of marketing but it is not effective timewise and is often a waste of money. This workshop will show you how to approach it logically and do it in an effective and profitable way that is right for you and your business.
Workshop 4 – 15th May
The final session will show you how to step back from the intricacies of your business and look at things from a different point-of-view. Many people are very good at their own trade or business, but not necessarily so good at running a business. You will look at customer expectations including a brief introduction to the psychology of buying/selling. Valuable lessons can be learned from investigating other businesses and you will discover how to apply this knowledge. Finally, you will draft a new outline business plan and create a timeline for action.