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Campaign Films – How Movies Can Be Worth More Than A Million Words (Local Business)

Campaign Films

Anton French is a self-employed film maker and Brighton Film School alumni, who runs his two film production companies Curious Films and Campaign Films from his home in Kent. Curious Films makes films for and with the local community and other arts professionals, Campaign Films is an independent production company that creates promotional films and other commercial work for businesses, local authorities and charities, supporting people of all ages and abilities in the community.

Research, Script, Lights, Camera, Action

Anton discovered his passion for film whilst working as an advertising account manager. He began to realise that he no longer wanted to administer other people’s work; he wanted to unleash his own artistic capabilities and create his own films! His highly-experienced team includes a BAFTA award winning writer; a business strategist with expertise in disability, community, local authority and health; and a marketing and research expert with a keen interest in philosophy. Their creative talents combine to enable them to create excellent, broadcast-standard, high-definition films with the right cast and location and great catering, even for clients on a low budget.

Anton and his team always go the extra mile to provide a great customer experience, developing the full potential of their clients’ campaign films by thoroughly researching their target audience and ensuring that the creative piece will engage the right people, in the right place, at the right time. For both promotional and informational films Campaign Films creates imaginative, innovative and accurate scripts in-house and works closely with every client to develop their ideas for the screen. As a local business man himself, Anton says he, “Understands the needs of local businesses. Whether you’re just starting out in a new venture or if you’re established and looking to expand, your potential clients need to find you and engage with you. Film allows you to grab the attention of your clients straight away and to involve them in a way that a body of text just can’t accomplish.”

Creative Gifts

As a hugely creative person Anton admits that one of the hardest aspects of being an entrepreneur is that he is not financially motivated and only wants to make money so that he can continue to produce excellent work that his clients love. There is also a fair amount of competition locally. This is true for a lot of creative professionals and the key to success lies in forging relationships with clients who offer interesting opportunities and value your unique creative gifts and working on your motivation and self-discipline. Business workshops and regularly seeing a mentor are great for keeping a strong business focus.

Growth Planning

Anton first heard of GrowMyBiz by word-of-mouth through a client. He says that the Project has provided him with invaluable information about business support groups in the area and connected him to people who have helped him make decisions on how to grow Campaign Films. He says “It has been inspiring find out that Canterbury City Council is focused on growing the business community through helping individuals such as myself. It has certainly helped grow my confidence too. I have also been able to develop the marketing for the business further due to the contacts GrowMyBiz has given me –  it’s an excellent advisory service that is readily accessible.”

If pictures say a thousand words, then films say a million more! Film is proven to be the most popular and successful form of online communication that gets the highest engagement and most social media shares, so take a look at Anton’s website here (http://www.campaignfilms.co.uk/) and give him a call to see what he can create for your business.

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