How to keep your business consistent on Instagram


Beth Henry tells us about the secrets to promoting your business on Instagram!

Instagram is a great social media platform to get you and your business out there, with its visual elements you need to ensure you are posting the right content in order for it to succeed. I’m going to share a few top tips for using Instagram for business and how to stay consistent with it.

Firstly, you need to think about the content you are going to post. Unlike Facebook and Twitter, your posts can’t just include text and links, they need to be based on imagery or videos.

So, how can you come up with imagery to post regularly on Instagram? 

It’s simple, you need to plan. Planning content in advance is a great way to ensure you are keeping on top of it and it ensures you aren’t spending too much time each day coming up with ideas on what to post. Create your posts in bulk and add them to a word document so you can plan each day and see how well the posts look when they are all together.

So, what should you be posting on Instagram?

Your posts should reflect you and your brand and should be interesting to others, the key to Instagram is to always upload good quality images that look professional, don’t upload blurry, dull images as this doesn’t look good for your brand.

Take a look at a few ideas below that you could include in your Instagram posts:

  • Event images: If you’re running an event or attending an event, create a graphic before the event to let people know about it. Use your branded colours and include key information on it
  • Event images on the day: Take photos when you are at the event and share themon Instagram including the
    relevant hashtags
  • Tips: Create branded graphics sharing your top tips. People love free advice!
  • Behind the scenes: Make your social media personal, share images of behind the scenes at your business. This could be images of your office, your staff etc
  • National awareness days: Celebrating national pizza say? Share an image of your favourite pizza!
  • Video: Video content is becoming more and more popular. Create a 30-second video, this could be tips, your products, and your team

(by ZC Social Media)

Social Media to some of you may feel very daunting, but its very easy and straightforward when approached in a step by step process and explanation on how to use it effectively for your business. ZC Social Media can provide Social Media Management packages to look after your social media activities for you!

Phone: 0330 102 5535
Mobile: 07940 060112

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