Why should your company have a blog?


Blogging can be time-consuming and many people don’t blog as they don’t feel they are getting anything back from it. Blogging can be very important, but why?

We’ve shared our top 4 reasons as to why you should start blogging…

1) Brand Awareness

One of the most important parts of your business online is building your brand awareness. Blogging is a great way to do this; how?
If you start sharing your top tips in blogs and upload them to your website and on social media, more people will see this content and share to their followers as well as yours. This gets your content, brand and website noticed.

2) Website Traffic

This links with the first step.
If your blogs are on your website and you are posting them out online with links back to your website people will be more likely to follow them to find out more about your company and to see if you have any more content to share. A great way to increase your website traffic!

3) Search Engine Optimisation

This also links with the previous two.
An increase in website traffic and back links from social media to your website will help with your Search Engine Optimisation (SEO). We won’t go into detail on SEO as we aren’t experts but it is an important part to help your google search ranking!

4) Build Business Relationships

People love free content, it’s a great way to start that ‘trust’ with people that could then become potential customers. Potential customers may take an interest in the topics that you are sharing on your blog, once they see you as a valuable and trusted company they may then be interested in finding out more about your services.

So, when will you start building your blog?

(Content by ZC Social Media)

Social Media to some of you may feel very daunting, but its very easy and straightforward when approached in a step by step process and explanation on how to use it effectively for your business. ZC Social Media can provide Social Media Management packages to look after your social media activities for you!

Email: info@zcsocialmedia.com
Phone: 0330 102 5535
Mobile: 07940 060112

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