SEO Masterclass for small businesses

SEO

Canterbury City Council’s Start My Biz / Grow My Biz in conjunction with Bottle Green Websites are delivering a two part small business SEO masterclass.

Bottle Green’s Small Business SEO Masterclass will equip businesses with the essential skills to improve their website and get found online. Group presentations with 1-2-1 mentoring give an ideal balance between theory and practise. Handouts will be provided at the end of each session.

What is SEO?

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. SEO gives businesses a competitive edge by ensuring that their site appears as close to the top of the search engine results page as possible. Essential SEO skills that we will be sharing include:

  • keywords – finding the best keywords to use, and how to use them in website content
  • Localised search accounts
  • Link building

Part one held on the 14th November 2017 at Clover House, Whitstable. (https://cloverhousewhitstable.co.uk/) starting at 10am – 1pm. The session will cover the following:

– Google Account Set Up

– Keyword Research

– Localised Search Optimisation

– Google Authorship and Google+ account optimisation

Part two held on the 21st November 2017 at Clover House, Whitstable. (https://cloverhousewhitstable.co.uk/) starting at 10am – 1pm. The session will cover the following:

– Meta Data Management

– On Page Optimisation

– Content Management

– Social Media Account Optimisation

– Link Building

To book your place at the masterclass visit our online booking system – https://forms.canterbury.gov.uk/site/xfp/scripts/xforms_form.php?formID=426&language=en

Each session is priced at £24 per person.