Herne Bay’s highlights to be marketed by Kent agency Pillory Barn

Pillary Barn

Award-winning integrated agency Pillory Barn, of Maidstone, Kent has been appointed to roll out a destination marketing campaign to promote the charming seaside town Herne Bay, its attractions and annual calendar of events.

The multi-media campaign, which focuses on social media marketing and digital content, will target a primary audience within a 20-mile catchment area of the Bay as well as audiences as wide as London who have a passion for watersports, cycling and walking.

Canterbury City Council has used Section 106 funding from the planned Sainsbury development, at Altira Business Park, to promote Herne Bay across the next 18-months to Kent residents and wider. S106 encourages investment in community and social infrastructure following a new development taking place.

Pillory Barn will work closely with retailers, businesses, tourist attractions and community groups to attract visitors to the town. They will hold a series of stakeholder events to encourage an open dialogue with many groups who have already worked hard on a variety of programmed events to attract visitors.

Full service agency Pillory Barn has created a striking, playful and friendly brand for the project, called Hello Herne Bay – this will be rolled out across communications, including online and outdoor advertising. The Hello Herne Bay campaign will team up with the town’s popular independent movement and shop local brand Buy in the Bay, which has seen success with locals and visitors alike. Jodi Eeles, Account Director at Pillory Barn, said:

“This is a great campaign to be working on we are really pleased to have won the work. All of our team live in and love Kent and to have the opportunity to tell people about Herne Bay’s assets will be an enjoyable task. Many people have visited Herne Bay across the years, but it can sometimes be forgotten in favour of other coastal resorts that have had more profiling across the media. Herne Bay has its own distinct character and a recent survey highlighted its ‘friendly and welcoming vibe’ with the spirit of a traditional seaside town that has a more tranquil presence.”

“The team are all fans of Kent’s gems and intuitively share discoveries, such as events, exhibitions and new places to visit. To have the chance to do this for a town on our doorstep is a real pleasure. Herne Bay has so much to offer that may not always reach beyond than the immediate area, we will enjoy the challenge of channelling those messages wider. This summer, Herne Bay is already set to be jam-packed with events, so there will be plenty of reasons for people to visit and discover something fresh. As part of our activities for the campaign, we organised a team building away-day in the town to see what things provoked us as individual visitors to the town – it was fantastic to see everyone’s favourite spots and what they discovered on the day, it gave us some real insights. The creativity that emerged, showed not only the teams enthusiasm, but reflected the fun atmosphere that Herne Bay has to offer its visitors.”

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