The South East Pass

South East Pass

Visit Kent is delighted to introduce you to the South East Pass – a promotional pass that will enable visitors and residents to save money across many different family attractions, shops, restaurants (including hotel restaurants) and cinemas across the South East. The pass is designed to encourage people to explore neighbouring counties and towns, drive visitor spend and domestic overnight stays.


The team currently run a pass for East Anglia called the East Anglia Pass, promoting over 250 family attractions. They work in partnership with all the county Destination Management Organisations, District and Town Councils and also Greater Anglia. They have over 12k members and will be actively encouraging this membership to explore Kent as part of the South East Pass.


Unlike other discount schemes such as Groupon, there is no cost for a business to take part and feature an offer via the pass and there is also total flexibility around the type of deal offered. Additionally, the team at the South East Pass is extremely passionate about making days out accessible to all families throughout the region, as well as encouraging children to get outside and away from their computers and mobile devices! The pass is also designed to promote and support local, independent businesses throughout the South East.


The pass will be sold both online and offline. Passholders will be able to use both a physical plastic card and a digital pass (generated via the app) and all deals will be listed on the app and website. This is a great opportunity for Kent businesses as there is no cost and you have total control over the offer you make; to get involved please complete the form below.

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